Corporations who miss this book have their days numbered dave mcclure 500 startups the lean enterprise contains a radical approach to innovation for established organizations through deep analysis and understanding of the entrepreneurial mentality this book backs up its arguments with hard hitting examples and facts. The lean enterprise is a book written for a very specific audience namely executives looking for a way to kickstart innovation inside their organizations it also delivers on its original promise providing the readers with a corporate innovation playbook and a glimpse into how other enterprises companies think about the problem. Overview the age of the traditional enterprise is over tiny highly innovative and daring startups rule the headlines and the financial bottom lines of the business world join the leading lean startup experts in a candid conversation about the. The lean enterprise how corporations can innovate like startups full lean startup meets design thinking duration our approach to innovation is dead wrong . The following is excerpted with permission from the lean enterprise how corporations can innovate like startups by trevor owens and obie fernandez enterprises are in peril the need for enterprises to innovate has never been more acute many established brands are on the ropes
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